What Egg-actly Is Going On With The Incredible Shrinking Easter Egg Scam?

Digital Finance Analytics (DFA) Blog

Apr 18 2025 | 00:13:54

00:00 / 00:13:54

Show Notes

As we meet Easter head on, thoughts of course turn to the Chocolate Easter Egg. If you walk round the stores, you will note a few trends. First. Prices are significantly higher than the past couple of years. Second, the size of the eggs are smaller, thanks to shrinkflation, with some items 10% smaller than recent years, but in bigger boxes. And third, and most concerning the formulation of the egg has changed, with a fall in cacao content, offset by a rise in sugar and other substitutes including cheaper palm oils. In the world of the inflation constrained consumer, […]

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