What Egg-actly Is Going On With The Incredible Shrinking Easter Egg Scam?

As we meet Easter head on, thoughts of course turn to the Chocolate Easter Egg. If you walk round the stores, you will note a few trends. First. Prices are significantly higher than the past couple of years. Second, the size of the eggs are smaller, thanks to shrinkflation, with some items 10% smaller than recent years, but in bigger boxes. And third, and most concerning the formulation of the egg has changed, with a fall in cacao content, offset by a rise in sugar and other substitutes including cheaper palm oils. In the world of the inflation constrained consumer, […]